Sample story
Tiago owns a bakery in Portugal and wants to publish an advertisement in a local magazine to promote his business. He found a nice photo of traditional Portuguese bread on a website and wants to use this photo in his bakery's advert. Before Tiago sends it to the magazine, he notices that the photo is copyright protected and the owner does not permit the free use of the photo. Therefore, Tiago is not authorised to use it in his advertisement. If he wants to use an image for free, Tiago has to look for copyright-free photos that are available for commercial use, such as on an online database. When using this material, he doesn't have to request authorisation from right holders to use the photo in his advertisement.
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